Legal

Meta data deletion

Last updated: 7 October 2026

These instructions are for businesses that connected a Meta ad account to Competition Insights using Facebook Login for Business, and for the person who made that connection. Competition Insights reads advertising data only. We do not receive from Meta any information about the individual people who saw or clicked the operator’s ads. The full picture of what Competition Insights holds is in the Meta section of our privacy policy.

Remove the app in Facebook

Open Facebook and go to Settings & privacy, then Settings.
Open Business integrations (for business connections) or Apps and websites.
Find TmT Competition Insights and choose Remove.

Meta then notifies us, and we delete the access token and stop importing data. The rest of the Meta data held for that connection is deleted as described under what is deleted.

When Meta sends us a data deletion request on your behalf, we return a confirmation code and a link where you can check the status of the request. Meta shows you both.

Disconnect Meta in Competition Insights

An operator can disconnect Meta from within Competition Insights at any time. We then delete the access token and stop importing data.

Ask us by email

Email info@tmtsoftware.co.uk with the subject “Meta data deletion request”. Tell us the name of the business or Meta ad account that was connected, so we can find the right data.

What is deleted

The connected Meta user’s name and ID, and the stored access token, which stops all further imports.
Ad data already imported for that business, unless another person’s Meta connection for the same business is still active.

We delete this data as soon as Meta’s request (or your email) reaches us, and in any case within 30 days.

Deleted data can remain in our database backups, including a geo-redundant copy in Azure’s paired UK region, for up to 35 days before those backups expire.