Competition Insights
For UK prize competition operators who need to know which adverts, channels and competitions are really bringing in revenue.
Competition Insights brings an operator’s orders, competition entries, consented website journeys, Meta advertising and Google Analytics together, so marketing spend and competition planning follow evidence rather than guesswork.
Built by TmT, the team behind the 676 Competitions platform.
What it does
See which campaigns and channels brought in each order, using click identifiers recorded only with the customer’s consent.
Compare entries and revenue across competitions to see what sells, and what does not, before planning the next draw.
Follow visitors from landing page to entry and spot where they drop out.
Understand customer behaviour and value over time from pseudonymous records, without storing names, emails or phone numbers.
Read-only connections bring in ad spend, delivery and purchase figures from Meta, and daily traffic by channel from Google Analytics 4, next to your own sales.
Built for operators
Our privacy policy sets out exactly what Competition Insights processes, including the advertising data it reads from Meta and the reports it reads from Google Analytics, and how to have that data deleted.
Tell us about your competitions and how you advertise them, and we will talk you through how Competition Insights could help.