Client work
A competition platform built to stand apart.
In a saturated market dominated by repeated site formats, 676 Competitions chose a custom customer experience and operating platform designed around its own brand and ambitions.
Where 676 started
676 did not start as a website. For years the client ran competitions successfully through social media alone: posting draws, taking entries by direct message, crossing ticket numbers off a paper sheet. It worked, but it had a ceiling. They came to TmT ready for the next step, to scale the business up without being held back by the constraints of a manual, social-only operation.
Where every draw started: numbers sold by DM, crossed off and totalled up by hand.
The challenge: entering a crowded market
The online competitions market is saturated with near-identical sites: same layouts, same mechanics, same promises. 676 Competitions needed to stand out enough to win entrants, and run competitions efficiently enough to grow.
The decision: built around 676, not a template
Off-the-shelf competition packages launch fast, but they shape the business around what the template allows. 676 chose the other direction: a platform built around its own brand, commercial model and growth plans.
“676 did not need another competition-site template. They needed a platform capable of making them stand out.”
The platform: a custom experience, end to end
TmT designed a fully custom competition experience: browsing, entering, accounts, payments and marketing, with pages that update in real time as entries and draws happen. The lifecycle behind it, from closing entries to publishing winners, now runs as part of the platform rather than as staff admin on every competition.
The result: a stronger base for a distinctive brand
676 launched with a customer experience no template could match, built to scale with competition volume rather than headcount, with room for new formats and ideas as the business grows.
How it was built
Not one build. Three deliveries.
Each piece solved a specific problem the client brought to us, and shipped as its own thing.
Delivery 01: Draw night
Trust that survives a live draw.
- The problem
- A competition site lives or dies on one question: was it fair? The previous build could record a winner down more than one path in the code, and once a draw ended there was no independent way for an entrant to check it afterwards. The result rested on the operator’s word.
- What we built
- We rebuilt draw night around a single authoritative draw engine, so a competition only ever has one path to a winner. Draws run either live on a physical machine or through RANDOM.ORG’s certified random number service, and every result leaves its own public audit receipt. Winners are notified automatically the moment a draw commits. From going live to drawing, revealing and handing over the prize, the whole night runs from one screen, broadcast to YouTube, Twitch or Facebook with custom OBS overlays that update live as the draw happens.
Delivery 02: Operations
Six tools, one console.
- The problem
- Running the business meant switching between a ticket-sales plugin, a spreadsheet for reconciling what had actually happened, a separate wallet system for site credit, a loyalty bolt-on, and a developer on standby in case anything broke on the night.
- What we built
- We consolidated the operation into one admin console: the live competition pipeline and revenue at a glance, instant-win credit tracked automatically so nothing goes unpaid, print-ready draw sheets as an offline fallback, self-service cash-prize claims that replace bank details sitting in an inbox, and spin-to-win and bonus-entry tools that turn a win into the next visit. All of it reads from the same record.
Delivery 03: 676 Companion
No sale left on a paper sheet.
- The problem
- A real share of 676’s tickets sell off the website entirely: someone messages a number on Instagram and pays by bank transfer. That used to mean a paper sheet, no shared record, and sales that were easy to lose track of or double-sell.
- What we built
- We built 676 Companion, an installable app staff use on their phones to log an off-platform sale in seconds: hold to confirm, with an undo window instead of a decision made in a rush. It tracks who has paid and who is still owed, chases payment by call, text or WhatsApp in one tap, and turns live ticket availability into a shareable graphic for the next Instagram Story.
